On the 15th, Kookmin University’s (President Jeong Seung Ryul) University Job Plus Center, in collaboration with the College of Social Sciences, hosted a special lecture titled “Building a Personal Brand Through Your Portfolio” for current students and alumni.
 
This program was designed to support students in the College of Social Sciences in preparing portfolios required for their target career paths and to enhance their portfolio planning and design skills, as well as their personal branding abilities. A total of 66 participants, including current students and alumni of the College of Social Sciences, attended the event. A practicing marketing designer led the session, focusing on practical skills necessary for portfolio creation.
 
The special lecture consisted of two sessions. The first session, titled “Portfolio Storytelling and Structure Strategies,” covered how to organize one’s experiences and competencies and present them persuasively in a portfolio. The second session, titled “Portfolio Design and Visual Strategies for Enhanced Communication,” introduced methods for improving the communicative impact of content and effectively visualizing one’s strengths.
 
In particular, the program was designed with a practical focus to enable students preparing for careers where portfolios are highly valued—such as marketing, advertising planning, service planning, and production direction—to apply what they learned to the actual job search process. Furthermore, reflecting the demand for the “Current Professionals Mentoring Program”—a program specifically designed for graduates—the session helped participants understand the portfolio structure and preparation guidelines required by the industry.
 
This program is also significant in that the University Job Plus Center shared the educational needs of students—identified through one-on-one career and employment counseling sessions—with the College of Social Sciences, which then linked these insights to a customized co-curricular program. This is an example of the University Job Plus Center and a college jointly operating a career and employment support program that reflects the characteristics of students’ majors and their primary target job roles.
 
Kookmin University’s University Job Plus Center plans to continue supporting students’ job preparation by reflecting the career and employment needs of current students and graduates and consistently operating customized programs that take into account the characteristics of specific majors and target job roles.

△ Photo: A special lecture on portfolio building held by Kookmin University’s University Job Plus Center