HAL Entertainment, a university enterprise of the Film Major within the Department of Performing Arts at Kookmin University (President Jeong Seung Ryeol), has been selected for the 4th Phase University Enterprise Support Project (Regional Strategic Industry Linkage Type) hosted by the Ministry of Education and the Korea Institute for Advancement of Technology (KIAT).

HAL Entertainment is a company that creates future-oriented visual content by combining the meticulous computational power of artificial intelligence (AI) with warm humanistic sensibilities. The ‘HAL’ in its name is inspired by the artificial intelligence computer featured in Stanley Kubrick's film ‘2001: A Space Odyssey’, embodying a content production philosophy where technology and humanity coexist.

HAL Entertainment has been based at the Sangam DMC Industry-Academic Cooperation Research Center in Seoul, establishing collaborative systems with leading domestic content companies. It has achieved results across a broad range of business areas—including drama and film production, incubating aspiring entrepreneurs, and creating video content for local communities and public benefit—contributing to the expansion of the content industry ecosystem.

With its selection for this Phase 4 project, Hal Entertainment plans to focus on boosting sales for small business owners in Seoul's northeastern alleyway commercial districts and cultivating next-generation content production talent by merging AI with traditional video production methods. Specifically, it aims to strengthen AI-based content production and specialized post-production training to produce professionals ready for immediate deployment in the industry.

This strategy has already proven its potential in the previous Phase 3 project. In 2024, graduates from Kookmin University's Film Department who completed Hal Entertainment's field training program achieved an impressive 88% employment rate, securing positions across diverse sectors including film/drama production companies, broadcasters, educational institutions, and corporate PR teams. This outcome is recognized as a prime example demonstrating the excellence of Kookmin University's Film Department in pursuing field training and project-based learning (PBL).

Professor Kim Chang Joo (Film Studies), who serves as CEO of the university-affiliated company Hal Entertainment, stated, “The rapid spread of generative AI and virtual production technologies in recent film production settings is transforming the production paradigm.” He added, “Through our university-affiliated company, we will strive to simultaneously strengthen advanced production skills and creative storytelling capabilities, ensuring our students grow into professionals ready for immediate deployment in the evolving global content production environment.”