- Chair Professor of the AI Business Innovation Track in the Graduate School
- Led the design of the AI Transformation (AX) curriculum for entrepreneurship education at the AI Entrepreneurship and Innovation Center (AEIC), affiliated with the Graduate School
- Graduate school AI research, such as research on “ASEO metrics” for measuring brand visibility in generative AI responses, is being transformed into corporate services
- “ ‘Bringing AI Entrepreneurship Education from the Classroom to the Industry’ … Launching an Industry-Academia Collaboration Model Connecting Graduate School–Research Institute–Company 
 
Professor Park BermSeo, Chair of the AI Business Innovation Track operated by Kookmin University’s Graduate School of Global Entrepreneurship and Venture (Dean Lee Woo Jin), has been appointed as the inaugural CAIO (Chief AI Officer) at StoreLink (CEO Jeong Yong-eun), a company specializing in AI-data-driven commerce marketing solutions. StoreLink created the CAIO position specifically for this appointment, and the news was reported on October 6 by major media outlets, including Money Today.
As the lead professor of the AI Business Innovation Track at the Graduate School of Global Entrepreneurship and Venture, Professor Park has designed and taught AI-based entrepreneurship courses such as “AI Marketing Strategy: Startup and Branding Practices” and “AI Business Strategy.” He has previously served as a Software Membership Researcher at Samsung Electronics, a Director and Head of the New Business Division at Gom & Company, and an investment advisor at The Innovators; he currently serves as an Executive Director of the Korean Venture and Entrepreneurship Society.
What caught the companies’ attention was the AI research Professor Park has been conducting at the graduate school. He has been conducting research on “AI Search Engine Optimization (ASEO) visibility metrics,” which measure how often and in what context specific companies and brands appear in generative AI responses, as well as research on skill modularization to reduce “prompt drift”—a phenomenon where AI agents deviate from their original instructions and objectives while performing tasks. Based on this research, StoreLink has developed a service that diagnoses how its clients’ brands are perceived in AI environments and optimizes content accordingly. Additionally, the company has entrusted Professor Park with establishing a company-wide AX (AI Transformation) framework to position StoreLink as a “native AI company” where humans and AI collaborate from the very beginning of task design.

■ “The testing ground for AI entrepreneurship education has expanded to the industrial sector”

The Global Entrepreneurship and Venture Graduate School has set its educational goal for this year as “Utilizing AI as a tool for startup management.” To this end, it has been pushing for a shift toward an AI-centered education and research system by launching a new AI track, establishing the AEIC Research Institute, and collaborating on AI entrepreneurship education with the University of Technology Sydney (UTS) in Australia and Loyola Marymount University (LMU) in the U.S. The graduate school explains that this appointment serves as an example of the industry recognizing that the AI research capabilities of the faculty—accumulated through this process—have reached a level capable of solving real-world business challenges. As CAIO, Professor Park plans to feed back AI application methods and data validated in the field into the graduate school’s curriculum and AEIC research. Professor Park Beom-seo stated, “E-commerce marketing is an ideal field for concretely validating the value of AI, as it allows for rapid verification of customer responses and operational results,” adding, “Based on research outcomes and field experience, I will establish AI collaboration methods within companies and link that experience back to student education.”

Dean Lee Woo Jin remarked, “In entrepreneurship education, AI is not merely a matter of adding another course; it is about redesigning the very way companies create value, and that design capability cannot be cultivated solely within the classroom.” He continued, “The fact that our professor has taken on a role directly responsible for a company’s AI transformation is the most definitive proof that the graduate school’s AI education and research are relevant to the industry.” He continued, “The Graduate School of Global Entrepreneurship and Venture Business has long aspired to be a ‘field-integrated graduate school’ where the faculty is directly connected to the real-world environments of business, investment, and policy. Centered around the AEIC Research Institute, we will develop these industry-academia connections into a permanent education and research model to lead Kookmin University’s AI transformation.”

Meanwhile, the Graduate School of Global Entrepreneurship and Venture is one of Korea’s leading entrepreneurship graduate schools, established in 2014, offering a Master’s program in Entrepreneurship, a Global Entrepreneurship MBA, and a Ph.D. program in Entrepreneurship (General Graduate School). The AI Entrepreneurship and Innovation Center (AEIC), affiliated with the Graduate School of Global Entrepreneurship and Venture, is scheduled to officially launch its research organization and global fellow system through a vision declaration ceremony on October 24.