The “Holy” team—composed of students Kim Se-hyun, Lee Song-won, Yoon Hee-won, Seong Yeon-woo, and Han Ji-woo from the Department of AI Design at the College of Art and Design, Kookmin University (President Jeong Seung Ryul)—won the Grand Prize in the music video category of the “2026 Korea AI Content Festival,” hosted by Chorokbaem Media Co., Ltd., for their work “Epos,” selected from among 255 entries. The awards ceremony was held on Thursday, August 6, at the Construction Hall in Gangnam-gu, Seoul.

The “2026 Korea AI Content Festival” is a competition organized by the content production company Chorokbaem Media to discover creators with AI content production capabilities and outstanding works. From February to July of this year, a total of 1,066 entries were submitted across four categories: commercials, music videos, short-form dramas, and mid-form dramas. Judging was conducted by a panel composed of active drama directors, CEOs of AI production companies, and professors, who comprehensively evaluated entries based on criteria such as creativity, story structure, utilization of AI technology, completeness, and practical applicability.

A student team from the Department of AI Design at Kookmin University’s College of Art and Design stated that, through their experience working with generative AI, they realized there is a clear distinction between works that effectively utilize AI and those that rely solely on it; this awareness served as the starting point for their entry, “[Epos].”

The students’ work depicts “clone bots”—which perform various roles in place of humans—as a metaphor for AI. In the story, the protagonist resolves to sever ties with the clone bot but ultimately ends up ordering another one; this symbolically illustrates the reality that, having grown accustomed to the convenience of AI, it is difficult for us today to return to the way things were before. The Kookmin University student team explained that, rather than rejecting AI, they wanted to convey a message encouraging reflection on how excessive dependence on it could gradually dim human thought, judgment, and creativity. They added that they structured the final scene as an open ending to leave the audience pondering whether AI will become a crisis or a greater opportunity—a conclusion that ultimately depends on how it is utilized.

Speaking on behalf of the team, student Seong Yeon-woo (Class of ’25, Department of AI Design) stated, “I believe that the more we live in an era where we use AI to create works, the more the value of a work is determined by the questions it asks, the message it conveys, and how it is presented.” He added, “I think this award recognizes not the technology itself, but the message embedded in the work, as well as the process of constantly deliberating with my teammates on the concept and direction.” The final winning entries from this festival are scheduled to be released sequentially via the Green Snake Media website and official YouTube channel.

Meanwhile, Kookmin University, celebrating its 80th anniversary, is preparing for a new leap toward the next 100 years under the vision of “A University Setting the Standard for Higher Education” and the slogan “Make the Rule, Break the Rule.” To this end, the university has established “KMU VISION 2035: EDGE,” a mid- to long-term development strategy, and selected eight specialized fields to intensively strengthen the university’s competitiveness. Among these, the “Design & Content” and “AI+X” fields are showcasing a variety of achievements that will lead the AI era, based on practical design—a core competitive strength of Kookmin University.