Professor Bang Hye Jin, a professor at Kookmin University (President Jeong Seung Ryul) Graduate School of Business, won a special award in the Individual category at the 2024 Korea Brand Awards organized by the Korea Marketing Association.

The 12th annual Korea Brand Awards, which recognizes companies (and individuals) that have created innovative market performance through customer value-oriented marketing activities, was held on July 19 (Friday) at the Sapphire Ballroom at Lotte Hotel World.

Kookmin University Professor Bang Hye Jin was highly recognized for her teaching and research achievements and academic contributions in the field of brand strategy and marketing. Her research includes studies on the effectiveness of personalized marketing using eye-tracking technology and consumer responses to mobile applications based on augmented reality, which have been published in prestigious domestic and international journals such as the European Journal of Marketing and the International Journal of Advertising.

He is also active in campus activities. As a professor of the MBA in Digital Marketing at Kookmin University School of Business, she has been recognized for her expertise by continuously developing a practice-oriented curriculum that reflects the rapidly changing trends of the digital marketing industry.

“I am very pleased that my research and teaching activities have been recognized through this award,” said Professor Bang, ”I will continue to conduct innovative research in the field of brand strategy and marketing and contribute to the global competitiveness of Korean companies.”