Kookmin University (President Jeong Seung Ryul)’s Campus Town Project Team, in collaboration with the Seongbuk District Office, will host the “Seongbuk Bukjeokbukjeok Youth Mutual Prosperity Market” at the Seongbukcheon Fountain Plaza in October and November as part of the “Seongbuk ON Alley Connection” program, which aims to address local issues.
 
This event was organized to validate ideas—which were identified and refined through the previously held “Seongbuk ON Startup Education” program—in the actual market and to directly gather feedback from local residents and consumers. Going beyond simply selling products, it will serve as a hands-on Proof of Concept (PoC) platform where startup trainees can gauge customer reactions and purchasing intent on-site and incorporate this feedback into future product and service improvements and commercialization.
 
As a follow-up program to the “Seongbuk ON Entrepreneurship Education” held last August for aspiring and early-stage entrepreneurs, as well as tenant companies of Kookmin University’s Campus Town, this event is notable for extending the entrepreneurship education beyond the classroom into the real market. Kim Jong Sung, Director of Kookmin University’s Campus Town Project Team, will also participate in the market to introduce the trainees’ products and services and gather consumer feedback and opinions. Based on this, the program plans to support participants in validating the market potential of their ideas and refining their business models.
 
Participating in this market are △Robcall Co., Ltd. (a food brand utilizing local agricultural products), △Petico (eco-friendly pet supplies), △Living Alone Encyclopedia (an AI-based proptech platform), and △Olint Island (an AI diet coach), all of which will showcase their respective products and services.
 
The event will be held twice at Seongbukcheon Fountain Plaza. The first session runs from Friday, October 2, to Sunday, October 4, and the second session runs from Friday, November 13, to Saturday, November 14, with hours from 4:00 p.m. to 8:00 p.m. In addition to product sales by companies and trainees based at Kookmin University’s Campus Town, the event will feature side events such as busking performances and hands-on programs where citizens can participate.
 
Sohn JinSik, Director of the Industry-Academia Cooperation Foundation at Kookmin University, “The significance of this Youth Win-Win Market lies in the fact that entrepreneurship education does not end in the classroom but extends to the real world where students meet actual customers,” he said. “We will support the trainees so they can directly gauge consumer reactions and translate these into tangible business outcomes.” He added, “We expect this event to provide local residents with an opportunity to experience a variety of youth startup products and university students’ creative works, while offering entrepreneurs a testing ground where they can communicate directly with customers and gauge market response.”

△ Photo: Poster for the Seongbuk “Bukjeokbukjeok” Youth Co-prosperity Market