The final presentation of the joint mobility design project between the Department of Automotive and Transportation Design at the College of Art and the Kia Next Design was held.

This joint project was composed of four teams, and the teams presented the results of their research on social and cultural issues such as the convergence of brand and mobility, single-person households, aging, and personal space, based on the examination of Kia's design philosophy, “Opposites United,” which is a creative fusion of opposing concepts, through digital design and user scenario videos.

In this joint project, students learned in depth about the brand's design philosophy through a special lecture on Opposite United by Lee Min-young, the head of Kia Next Design, and the project's lead designers visited the university every month, including mid-term and final presentations, to work together on the process from initial research to the final deliverable, greatly contributing to the completion of the deliverable through design criticism and discussions with students.

Kia Next Design's Hong Seung-bo and Jeong In-ho, who attended the final presentation of this project, said, “We were able to learn a lot as designers in the field by experiencing the students' fresh ideas while working together for a year to propose the possibilities of new mobility based on multi-angle research on the needs of future users. We hope that the process of deriving a single mobility through group activities and listening to each other's opinions and ideas in each step of the process from the initial research was a good experience for each of us. “I hope that the students had a good experience through the process of deriving a single mobility by presenting their opinions and listening to each other's opinions in group activities and going through the process step by step from the initial research. In response, Professor Jae-Seung Noh of the Department of Automotive and Transportation Design at Kookmin University said, “While working on a joint project with Kia Next Design, we were able to gain an understanding of the brand's design philosophy and improve our practical skills and produce meaningful results with the active support of the lead designers. We hope to continue our collaboration in the future to achieve meaningful results in the field of mobility design research and education.”