On May 30, Kookmin University (President Jeong Seung Ryul) Graduate School of Business (Dean Choi Byung Gu) and Salesforce Korea (General Manager of Tableau Korea) signed a Memorandum of Understanding (MOU) to develop educational programs in the fields of artificial intelligence (AI), big data, and digital marketing.

Through the agreement, the two organizations will cooperate in the development of educational programs in the fields of digital innovation such as big data, artificial intelligence, and digital marketing, including joint development of new educational programs, support for educational licenses to expand the number of users, establishment of a public relations cooperation system, and planning and operation of educational and research projects that support public and general institutions.

Kookmin University Graduate School of Business is the first in Korea to offer the AI Big Data Major, a master's program that educates students on AI and big data-related technologies and applications, and the Digital Marketing Major, which trains professionals who lead digital innovation in the digital marketing field. Through this agreement, Kookmin University will develop educational programs based on its educational and research know-how, manage the council, and expand its digital business base.

Salesforce Korea specializes in providing a systematic customer relationship management platform with integrated solutions for sales, service, marketing, commerce, app development, data analytics, and productivity platforms, and is a leading digital transformation company that provides Tableau, which enables data-driven decision-making. Through this agreement, Tableau will provide educational support to expand its base, develop and conduct educational programs in related fields, and promote talent development.

“This agreement with Tableau is a great opportunity for our business school to further develop the educational know-how and system that we have accumulated through the establishment and operation of the first AI Big Data Major and Digital Marketing Major in Korea,” said Choi Byung Gu, dean of the business school. "We will actively work to develop educational programs that enhance students' practical experience and promote Tableau's excellence in data-driven decision-making."

“We are looking forward to the development of both institutions as the exchanges between Tableau Korea and Kookmin University will be systematized through this collaboration, and we will do our best to cooperate and support each other as an exemplary case of industry-academia collaboration to foster talent, not just in terms of providing solutions,” said Ji-Young Woo, General Manager of Tableau Korea.

Meanwhile, Kookmin University Graduate School of Business has been operating the AI Big Data Major since 2013 as a course to foster professionals in the field of practical AI and big data, and the Digital Marketing Major since 2022 to establish digital marketing strategies and foster professional performance marketers. The recruitment period for the latter program is open until June 10, 2024.