Kookmin University (President Jeong Seung Ryul) Graduate School of Business (Dean Choi Byung Gu) signed a business agreement with digital marketing group Dream Insight (CEO Kim Ki Cheol) on Thursday, May 23, to develop educational programs and industry-academia cooperation in the field of digital marketing. 

Through the agreement, the two organizations will cooperate on ▲ joint planning and operation of industry-academia collaborative education in the field of digital marketing, ▲ establishment of a public relations cooperation system, ▲ sharing of teachers and lecturers with each other, and ▲ internship and job placement support in order to foster human resources with practical skills in the field of digital marketing. 

Kookmin University Graduate School of Business is the first educational institution in Korea to offer a graduate master's program in digital marketing, and is striving to develop the digital marketing industry and foster talent based on its educational and research know-how. “Kookmin University Graduate School of Business has established and operates the ‘Digital Marketing MBA’ course for the first time in Korea to produce talents that meet the paradigm shift in business management called Digital Transformation,” said Choi Byung-koo, Dean of Kookmin University Graduate School of Business. “Through this MOU, we will do our best to foster practical digital marketers by organically combining our accumulated educational know-how and Dream Insight's field experience.” 

“Dream Insight aims to be a global marketing group that provides unique IMC solutions by building a convergence business model that penetrates advertising, platforms, and commerce,” said Kim Ki Cheol, CEO of Dream Insight. “Through this agreement, we will jointly cultivate the capabilities of digital marketers in various fields and create opportunities to foster global talent to contribute to the development of the digital marketing industry.”

Meanwhile, the Digital Marketing MBA program at Kookmin University Graduate School of Business is currently recruiting new students for the 2024 academic year until Monday, June 10th.