Lecture at California State University, Long Beach / Professor Jae Woo Joo (School of Business)
- 25.04.16 / 이정민
Professor Jae-Woo Joo of the Department of Business Administration at Kookmin University was a speaker at the Duncan Anderson Design Lecture Series held at California State University, Long Beach in March 2025. The lecture featured a collaboration with Dr. Na-Young Yoon of Aalto University in Finland, who is working on a research project with CEO Won-Seok Choi of Project Rent, which has launched more than 200 pop-up stores in Seoul.
After the introduction of the core pop-up store that made Seongsu-dong, Seoul, a mecca for pop-ups, the four pop-up stores that Project Rent has succeeded in launching over the past four years were introduced as success stories: Amazing Oat by Maeil Dairies, Beyond by LG Household & Health Care, Ghana Chocolate by Lotte Confectionery, and Pachinko by Apple TV+.
The participants showed a lot of interest not only in the cases but also in the research results, and unanimously said that the marketing effect of the pop-up store will be quantitatively verified in the future. We look forward to continued collaboration with Kookmin University, Project Rent, and Aalto University.
Reference: http://designmarketinglab.com/archives/7569
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Lecture at California State University, Long Beach / Professor Jae Woo Joo (School of Business) |
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2025-04-16
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Professor Jae-Woo Joo of the Department of Business Administration at Kookmin University was a speaker at the Duncan Anderson Design Lecture Series held at California State University, Long Beach in March 2025. The lecture featured a collaboration with Dr. Na-Young Yoon of Aalto University in Finland, who is working on a research project with CEO Won-Seok Choi of Project Rent, which has launched more than 200 pop-up stores in Seoul.
After the introduction of the core pop-up store that made Seongsu-dong, Seoul, a mecca for pop-ups, the four pop-up stores that Project Rent has succeeded in launching over the past four years were introduced as success stories: Amazing Oat by Maeil Dairies, Beyond by LG Household & Health Care, Ghana Chocolate by Lotte Confectionery, and Pachinko by Apple TV+.
The participants showed a lot of interest not only in the cases but also in the research results, and unanimously said that the marketing effect of the pop-up store will be quantitatively verified in the future. We look forward to continued collaboration with Kookmin University, Project Rent, and Aalto University.
Reference: http://designmarketinglab.com/archives/7569
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