At the 2024 HCI KOREA conference, held at the Sonobel Vivaldi Park (Convention Center) in Hongcheon, Gangwon-do, from January 24th to 26th, Lee Young-hyun, a master's student in the Graduate School of Techno Design at Kookmin University, won the Best Paper Award (oral).

The HCI Society of Korea has been leading the field of human engineering, technology, design, and humanities and social sciences in Korea, and this year's conference was held under the theme of 'Over the Mirror', a broad and in-depth discussion on how to establish the role and direction of digital media as a mirror for the benefit of humans and the world was held across engineering, design, humanities, and the arts.

At the conference, student Younghyun Lee and professor Myunghee Yeon presented a paper titled "Exploring the Possibilities of Product and Service Design Idea Generation Experiments Based on Generative AI," which was selected as the best paper among several papers and cases submitted to the conference.

The Product Service System Design Lab (PSSD Lab), led by Yeoun Yeon myung-heum, will continue the research, focusing on how to change the design process and methods based on data and AI.