National Museum of Korea ‘New Nation, New Art: The Art of the Early Joseon Dynasty’ Exhibition Graphics / Professor Jin-Yeol Jeong (AI Design Department)
- 25.06.20 / 이정민
Professor Jung Jin Yeoul of the AI Design Department was responsible for the visual design of the National Museum of Korea's special exhibition, “Art of Early Joseon: Masterpieces from the 15th and 16th Centuries,” reinterpreting the spirit and structure of the historical transition period of early Joseon in a modern visual language. This exhibition is a curated showcase focusing on the artistic and cultural identity formed over approximately 200 years following the establishment of the Joseon Dynasty as a new nation. It features a large-scale display of national treasures and treasures, as well as overseas collections never before exhibited in Korea, borrowed from leading museums around the world.
By revealing how the multi-layered structures of Confucian ideals, Buddhist beliefs, and the lives of the common people coexisted in early Joseon art through visual order and formative sensibility, this exhibition holds significant meaning not only from an art historical perspective but also from a cultural historical perspective.
Professor Jung sought to visually represent the intent of the exhibition not by simply reproducing the forms of the artifacts, but by focusing on transforming the emotional and philosophical essence of the era—the birth of a new nation—into a visual structure. The central image of the poster starts with the character for “new” in the word “new nation” and is transformed into the mountain ridges (ㅅ) of Joseon literati paintings and the graceful curves (ㅐ) of white porcelain and buncheong ware, abstractly compressing the threefold order of Joseon's early period: literati, commoners, and Buddhism. The contrast between the rough texture of rocks and restrained linear elements, along with the limited color palette of ink, white, and gold, reflects the refinement and ideology of early Joseon art while offering visual space for viewers to actively construct meaning.
Professor Jung stated, “I hoped that design would serve as a device that opens up thought beyond information,” and expressed his desire for this work to function as another ‘exhibition language’ that interprets the order and sensibilities of the era beyond the boundaries of visual art.
Instagram: https://www.instagram.com/p/DLB7-T4pSdL/?utm_source=ig_web_copy_link&igsh=bWtjbmRqMTl2NGhw
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This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.
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National Museum of Korea ‘New Nation, New Art: The Art of the Early Joseon Dynasty’ Exhibition Graphics / Professor Jin-Yeol Jeong (AI Design Department) |
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2025-06-20
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Professor Jung Jin Yeoul of the AI Design Department was responsible for the visual design of the National Museum of Korea's special exhibition, “Art of Early Joseon: Masterpieces from the 15th and 16th Centuries,” reinterpreting the spirit and structure of the historical transition period of early Joseon in a modern visual language. This exhibition is a curated showcase focusing on the artistic and cultural identity formed over approximately 200 years following the establishment of the Joseon Dynasty as a new nation. It features a large-scale display of national treasures and treasures, as well as overseas collections never before exhibited in Korea, borrowed from leading museums around the world.
By revealing how the multi-layered structures of Confucian ideals, Buddhist beliefs, and the lives of the common people coexisted in early Joseon art through visual order and formative sensibility, this exhibition holds significant meaning not only from an art historical perspective but also from a cultural historical perspective.
Professor Jung sought to visually represent the intent of the exhibition not by simply reproducing the forms of the artifacts, but by focusing on transforming the emotional and philosophical essence of the era—the birth of a new nation—into a visual structure. The central image of the poster starts with the character for “new” in the word “new nation” and is transformed into the mountain ridges (ㅅ) of Joseon literati paintings and the graceful curves (ㅐ) of white porcelain and buncheong ware, abstractly compressing the threefold order of Joseon's early period: literati, commoners, and Buddhism. The contrast between the rough texture of rocks and restrained linear elements, along with the limited color palette of ink, white, and gold, reflects the refinement and ideology of early Joseon art while offering visual space for viewers to actively construct meaning.
Professor Jung stated, “I hoped that design would serve as a device that opens up thought beyond information,” and expressed his desire for this work to function as another ‘exhibition language’ that interprets the order and sensibilities of the era beyond the boundaries of visual art.
Instagram: https://www.instagram.com/p/DLB7-T4pSdL/?utm_source=ig_web_copy_link&igsh=bWtjbmRqMTl2NGhw
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