Kookmin University hosts special lecture by Woomi Ryung, CEO of Rush Korea
- 25.05.21 / 이정민
Kookmin University (President Jeong Seung-ryul) invited Woo Mi-ryung, CEO of Lush Korea, as a guest speaker for the 644th Kookmin University Thursday Lecture on Thursday, May 15, at the Kookmin University Academic Conference Hall. The lecture was titled "We Have the Right to Fail: Sustainable Leadership for a More Lush World." Woo shared sincere insights into the value-driven management and social initiatives pursued by LUSH, a global handmade cosmetics brand.
She began her lecture with a performance of sharing scents, accompanied by her slogan “Bohemian,” capturing the students' attention. She explained that the brand name “LUSH,” which means “lush forest,” reflects the brand's philosophy of focusing on a life in harmony with nature. In particular, she conveyed the people and culture that LUSH aspires to be by saying, “LUSHers have come together to stubbornly do what is right to make the world more LUSH.”
Woo then introduced her connection with LUSH, saying, “My heart beat faster when I sold a bar of soap for 8,000 won than when I sold a piece of jewelry worth 80 million won.” He emphasized that Lush is a brand that has continuously sought ways to pursue beauty without harming nature, animals, or people, even within the beauty industry. The lecture also introduced Lush's core values, such as applying ethical standards from the raw material purchasing stage, using salt and coconut oil, packaging-free “naked” products, handmade products, opposition to animal testing, and vegetarian principles.
Additionally, she stated, “Lush is not just a brand that sells products; it is a brand that proposes a way of life,” and introduced the concept of “mind shower,” which encourages people to reflect on their emotions and thoughts through a single shower gel. She emphasized that the philosophy of caring for oneself and practicing a sustainable lifestyle through small daily choices is the direction Lush aims to pursue. CEO Woo concluded the lecture by adding, “We will continue to stay true to our original intentions and strive to build a ‘good company’ that upholds the values we believe in and started with.”
As the first and longest-running weekly lecture series at a Korean university featuring external speakers, Kookmin University's Thursday Special Lecture Series has hosted approximately 640 speakers from various fields, including politics, society, science, and culture, such as the late President Roh Moo-hyun, the late Cardinal Kim Su-hwan, writer Yu Si-min, film director Park Chan-wook, Speaker of the National Assembly Jung Se-hyun, and U.S. Ambassador to South Korea Mark Lippert, over the past 30 years.
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This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.
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Kookmin University hosts special lecture by Woomi Ryung, CEO of Rush Korea |
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2025-05-21
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Kookmin University (President Jeong Seung-ryul) invited Woo Mi-ryung, CEO of Lush Korea, as a guest speaker for the 644th Kookmin University Thursday Lecture on Thursday, May 15, at the Kookmin University Academic Conference Hall. The lecture was titled "We Have the Right to Fail: Sustainable Leadership for a More Lush World." Woo shared sincere insights into the value-driven management and social initiatives pursued by LUSH, a global handmade cosmetics brand.
She began her lecture with a performance of sharing scents, accompanied by her slogan “Bohemian,” capturing the students' attention. She explained that the brand name “LUSH,” which means “lush forest,” reflects the brand's philosophy of focusing on a life in harmony with nature. In particular, she conveyed the people and culture that LUSH aspires to be by saying, “LUSHers have come together to stubbornly do what is right to make the world more LUSH.”
Woo then introduced her connection with LUSH, saying, “My heart beat faster when I sold a bar of soap for 8,000 won than when I sold a piece of jewelry worth 80 million won.” He emphasized that Lush is a brand that has continuously sought ways to pursue beauty without harming nature, animals, or people, even within the beauty industry. The lecture also introduced Lush's core values, such as applying ethical standards from the raw material purchasing stage, using salt and coconut oil, packaging-free “naked” products, handmade products, opposition to animal testing, and vegetarian principles.
Additionally, she stated, “Lush is not just a brand that sells products; it is a brand that proposes a way of life,” and introduced the concept of “mind shower,” which encourages people to reflect on their emotions and thoughts through a single shower gel. She emphasized that the philosophy of caring for oneself and practicing a sustainable lifestyle through small daily choices is the direction Lush aims to pursue. CEO Woo concluded the lecture by adding, “We will continue to stay true to our original intentions and strive to build a ‘good company’ that upholds the values we believe in and started with.”
As the first and longest-running weekly lecture series at a Korean university featuring external speakers, Kookmin University's Thursday Special Lecture Series has hosted approximately 640 speakers from various fields, including politics, society, science, and culture, such as the late President Roh Moo-hyun, the late Cardinal Kim Su-hwan, writer Yu Si-min, film director Park Chan-wook, Speaker of the National Assembly Jung Se-hyun, and U.S. Ambassador to South Korea Mark Lippert, over the past 30 years.
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