(Photo = Kookmin University)

The Platform SME Research Center (hereinafter referred to as the Research Center) of Kookmin University (President Jeong Seung Ryul) is recruiting trainees for the 4th term of the D-SME Highest Level Course (hereinafter referred to as the Highest Level Course) until the 12th of next month.

Digital-Small and Medium Enterprise (D-SME) refers to small businesses, including online sellers, that conduct business activities based on digital platforms.

This year's top-level course, hosted by Kookmin University's Graduate School of Global Entrepreneurship and Venture, is organized by the research center to support the growth of digital entrepreneurs and sponsored by NAVER. The program, which began in 2021, is now in its fourth year. The course is aimed at CEOs of platform-based businesses and will run for 11 weeks from September 26 to December 12.

The program provides operators with 'macro-level' insights and practical strategies in a rapidly changing business environment. More than 100 companies, including memebox and d'Alba, which are growing into global companies, have completed the program.

The main speakers consist of seven top experts in each field, including big data expert Song Gil Young (author) and brain scientist Kim Dae Sik (professor at KAIST), and will provide training on strengthening brand competitiveness/understanding trends/business strategy and leadership for domestic digital merchants in the face of e-commerce competition. The detailed curriculum includes ▲The future of self-employment from the perspective of big data experts ▲The future of business brought by AI ▲The essential conditions for a sustainable brand ▲Global commerce trends (TikTok shop, short form commerce) ▲Business leadership.

The research center will recruit 30 trainees through document screening and individual interviews. Graduates will receive benefits such as tuition support of 5 million won (all free of charge), a certificate of completion signed by the president of Kookmin University, participation in business networking events, special sessions on Naver (1:1 Q&A), and participation in 'monthly D-SME education' after completion.

"The purpose of the program is to help digital entrepreneurs grow and build a healthy platform ecosystem," said Kim Do Hyun , head of the research center, who designed the program.

For more information on the 'Top Level Course', visit the center's website, and applications are open until August 12th.

This article was copyrighted and published under the News Content Copyright Agreement.