The enrollment ceremony for the "2024 Digital Strategy Course for Samsung Financial Companies" was held at the Leaders Hall of the Samsung Financial Campus on the 18th of this month, a collaboration between Kookmin University Graduate School of Business (Dean Choi Byung-koo) and Samsung Financial Networks (Samsung Life Insurance, Samsung Fire & Casualty, Samsung Card, Samsung Securities) to foster top-notch digital internal experts with comprehensive digital capabilities.

The ceremony was attended by Kookmin University faculty members, including Dr. LEE, EUN HYUNG, Dean of External Affairs, and Samsung Financial Networks employees, including Hwang Sung-won, Vice President of Samsung Card. Through April 26, a total of 24 trainees (6 each from Samsung Life Insurance, Samsung Fire & Marine, Samsung Card, and Samsung Securities) selected as Samsung Financial Networks' next generation of digital talent will receive 217 hours of training and projects from 14 instructors comprised of professors and field experts at Samsung Financial Training Institute and Kookmin University Graduate School of Business. Following last year, the course will also include a five-day, seven-night benchmarking trip to Silicon Valley to analyze the cases of global digital and artificial intelligence leaders such as Google and Nvidia and apply them to current projects.

The "Samsung Financial Company Digital Strategy Course" is a master's-level course that has been jointly developed and operated by Samsung Financial Institute and Kookmin University Graduate School of Business since 2022, and consists of project-oriented, hands-on training to learn the entire digital business process, from digital planning to digital development to digital marketing, and apply it directly to the field. 

"The purpose of the Digital Strategy Course is not just to acquire knowledge of digital technologies, but to redraw the future of the financial industry," said Sungwon Hwang, Vice President of Samsung Card. "Digital innovation has already penetrated deeply into our daily lives and industries, and the financial industry is also experiencing a rapid increase in services that apply digital technologies such as big data and AI. Under these circumstances, it is significant that Samsung Financial Networks and Kookmin University have planned a digital strategy course together," said Dr. LEE, EUN HYUNG. We hope that the participants will learn core digital competencies and become top-notch digital experts who will lead Samsung Financial's future," said LEE, EUN HYUNG

Dr. LEE, EUN HYUNG, Dean of External Affairs at Kookmin University, said, "In order to achieve digital transformation in the financial industry, it is essential to have talented people with comprehensive competencies such as technical knowledge and business strategy in the ever-changing digital field. The Digital Strategy Course, created through close collaboration between Kookmin University Graduate School of Business and Samsung Financial Training Institute, is a top-notch course that responds to this need and provides students with the opportunity to grow into the next generation of digital leaders." "Over the next 31 days, students will develop their digital competencies and gain practical experience through lectures, benchmarking, and projects, but these competencies and experience alone are not enough. Successful digital transformation requires the ability to work together as a team and collaborate with other disciplines to generate new ideas and turn them into reality, so we hope you will take the time and opportunity to share and build on what you have learned."