“Education Must Evolve”... Chairman Son Joo Eun's Take on Education
Son Joo Eun, Chairman of MegaStudy Group, Invited as Speaker for Kookmin University's Thursday Special Lecture
- 25.10.21 / 전윤실
Kookmin University (President Jeong Seung Ryul) invited Son Ju Eun, Chairman of MegaStudy Group, as the speaker for its 652nd Thursday Special Lecture on Thursday, October 16, at the Kookmin University Academic Conference Hall. In this lecture, titled “Son Joo Eun's Education Story and Future Outlook,” he discussed his journey from instructor to education entrepreneur, the changing educational landscape in the AI and digital transformation era, and the direction Korean education should take.

Reflecting on the founding and growth of MegaStudy, Chairman Son discussed the essence of education and entrepreneurial spirit. Starting as a private academy instructor in the 1980s, he discovered the potential of online education through ‘cable TV lectures’ in the late 1990s. He then successfully commercialized Korea's first online education platform, creating the ‘MegaStudy myth’. He stated, “MegaStudy built an open and innovative platform centered on instructors, growing from a company with 300 million won in capital to a group with over 1 trillion won in sales,” adding, “The core of continuous innovation lies in trusting people and preserving the essence of education.”
He also delved deeply into the structural changes facing education, such as the demographic cliff, the medical school craze, and the advent of the AI era. Chairman Sohn emphasized, “In an era of a 0.75 birth rate, the education industry has already hit its limits. Yet, even within this crisis, new opportunities exist. The more AI solves most problems, the more human adaptability and empathy will become critical competitive advantages.”
Finally, Chairman Sohn advised the students, “Future talent is not simply someone who wins in competition, but someone who understands change and knows how to connect with others. I hope your university years become a time to deeply contemplate ‘who you are’ and to forge your own answers.”
Kookmin University's Thursday Special Lecture, the first and longest-running weekly regular lecture series featuring external speakers at a Korean university, has hosted approximately 650 speakers from politics, society, science, and culture over the past 30 years. These include former President Roh Moo Hyun, Cardinal Kim Sou Hwan, writer Ryu Si Min, filmmaker Park Chan Wook, National Assembly Speaker Chung Sye Kyun, and U.S. Ambassador to South Korea Mark Lippert.
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This content is translated from Korean to English using the AI translation service DeepL and may contain translation errors such as jargon/pronouns. If you find any, please send your feedback to kookminpr@kookmin.ac.kr so we can correct them.
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“Education Must Evolve”... Chairman Son Joo Eun's Take on Education Son Joo Eun, Chairman of MegaStudy Group, Invited as Speaker for Kookmin University's Thursday Special Lecture |
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2025-10-21
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Kookmin University (President Jeong Seung Ryul) invited Son Ju Eun, Chairman of MegaStudy Group, as the speaker for its 652nd Thursday Special Lecture on Thursday, October 16, at the Kookmin University Academic Conference Hall. In this lecture, titled “Son Joo Eun's Education Story and Future Outlook,” he discussed his journey from instructor to education entrepreneur, the changing educational landscape in the AI and digital transformation era, and the direction Korean education should take.
Reflecting on the founding and growth of MegaStudy, Chairman Son discussed the essence of education and entrepreneurial spirit. Starting as a private academy instructor in the 1980s, he discovered the potential of online education through ‘cable TV lectures’ in the late 1990s. He then successfully commercialized Korea's first online education platform, creating the ‘MegaStudy myth’. He stated, “MegaStudy built an open and innovative platform centered on instructors, growing from a company with 300 million won in capital to a group with over 1 trillion won in sales,” adding, “The core of continuous innovation lies in trusting people and preserving the essence of education.”
He also delved deeply into the structural changes facing education, such as the demographic cliff, the medical school craze, and the advent of the AI era. Chairman Sohn emphasized, “In an era of a 0.75 birth rate, the education industry has already hit its limits. Yet, even within this crisis, new opportunities exist. The more AI solves most problems, the more human adaptability and empathy will become critical competitive advantages.”
Finally, Chairman Sohn advised the students, “Future talent is not simply someone who wins in competition, but someone who understands change and knows how to connect with others. I hope your university years become a time to deeply contemplate ‘who you are’ and to forge your own answers.”
Kookmin University's Thursday Special Lecture, the first and longest-running weekly regular lecture series featuring external speakers at a Korean university, has hosted approximately 650 speakers from politics, society, science, and culture over the past 30 years. These include former President Roh Moo Hyun, Cardinal Kim Sou Hwan, writer Ryu Si Min, filmmaker Park Chan Wook, National Assembly Speaker Chung Sye Kyun, and U.S. Ambassador to South Korea Mark Lippert.
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